How to write a radio ad script that actually works
A great radio ad does three things in 30 seconds: hooks the listener in the first three seconds, delivers one clear offer, and ends with a specific call to action. Most businesses overthink it — the best radio ads are simple, direct, and sound like a real person talking.
The anatomy of a 30-second radio ad
A broadcast-ready 30-second script runs between 65 and 85 words at a natural pace. It opens with a problem or attention-getter, introduces the business and offer in the middle, and closes with the CTA — a phone number, website, or address. One message. One CTA. Every time.
What makes a script broadcast-ready?
Broadcast-ready means the script has been tested for timing, reads naturally at a professional voiceover pace, and contains no unverifiable superlatives. Networks like Pandora and iHeart have copy standards — Audair's AI is trained on these so every generated script is ready to go straight to production.
From script to on-air in 60 seconds
Once you have your script, Audair adds a professional studio voice and licensed music bed — then exports a broadcast-ready MP3 ready to upload to Pandora, iHeart, Spotify, or any radio station. No recording studio, no agency, no waiting. Your first ad is free.
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Frequently asked questions
How many words is a 30-second radio ad script?
A 30-second radio ad is typically 65–85 words, depending on the speaker's pace. For a professionally produced spot, aim for around 75–80 words — enough time to deliver a hook, your core offer, and a clear call to action without feeling rushed.
What should a radio ad script include?
Every effective radio ad needs three things: a strong opening hook that grabs attention in the first 3–5 seconds, your offer or unique value clearly stated, and a direct call to action — a phone number, website, or location. Keep it conversational; radio is a spoken medium, not written copy.
Can AI write a radio ad script for free?
Yes. Audair's free script generator creates a professional, broadcast-ready script in seconds based on your business name, industry, and offer. No signup required — just enter your details and get your script instantly.
How long does it take to write a radio ad script?
With an AI generator like Audair, under 60 seconds. Writing one manually typically takes 1–3 hours of drafts, revisions, and timing checks before it's ready to air.
What is the difference between a :15, :30, and :60 radio ad?
A :15 is a short reminder or tag — best for brand reinforcement. A :30 is the workhorse format used by most local advertisers; it fits one clear offer with a CTA. A :60 gives room for storytelling or multiple offers — commonly used for direct-response campaigns.
Do I need a voiceover artist for my radio ad?
Not anymore. AI tools like Audair generate broadcast-quality voice from your script automatically, with multiple voice styles and licensed music beds included. You can go from script to finished MP3 without hiring a studio or voice actor.