Radio Ad Script Timer
Paste your script below. Instantly see your word count, estimated runtime, and whether it fits a :15, :30, or :60 spot.
Word count reference guide
| Ad Length | Min Words | Target Words | Max Words | Best Use |
|---|---|---|---|---|
| :15 spot | 28 | 33–36 | 42 | Brand reminder, event tag, companion to :30 |
| :30 spot | 65 | 75–80 | 85 | Core local advertising format — hook, offer, CTA |
| :60 spot | 115 | 140–155 | 170 | Direct response, storytelling, multiple offers |
Frequently asked questions
How many words fit in a 30-second radio ad?
A :30 radio ad typically runs 65–85 words depending on the voice talent's pace. The broadcast industry standard is around 75 words for a comfortable, professional delivery. Faster-paced voices can fit up to 85 words; slower, more conversational reads work best at 65–70 words.
How many words fit in a 15-second radio ad?
A :15 radio ad fits approximately 28–42 words. At a standard broadcast pace, aim for 33–36 words. A :15 is best used for brand reminders, event announcements, or as a companion spot to a longer :30 campaign.
How many words fit in a 60-second radio ad?
A :60 radio ad fits approximately 115–170 words depending on delivery pace. At a standard broadcast pace, 140–155 words is a comfortable target. This format gives room for a hook, full offer explanation, and a clear call to action.
How do I time a radio ad script?
The fastest way is to paste your script into a word count timer like this one. For manual timing, read your script aloud at a natural pace while a timer runs. Professional voice actors typically deliver at 2.0–2.6 words per second for broadcast radio.
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